About Us

Our Story

Our story starts just like any other – a series of events coming together. Some random and some not so random coincidences and a passion for all things creative.

One would assume we (Erum & Manizhe) bonded over photography. But that comes later. It started with cycling. Meeting up with a group of cycling fanatics at 6 AM was no easy feat but we were motivated. Our cycling trips usually ended up at breakfast, thus leading to our bonding over food.

Photography was not even in the works. Fast forward a few years, fast forward the covid years and it was time for an exhibition organized by Erum Munir.

It started as a small project to help the exhibition vendors take sneak peek photos for the event promotion. Reason being that too many people were unable to find a photographer who could take creative photos with good compositions.

However, once we started collaborating, we realized we both had a passion for photography and our years of experience in our creative fields had prepared us for this.

The Wow Factor was born because of a need for good product photography with styling, and has culminated into a brand because of our passion for creativity and the desire to create beautiful things and put them out in the world.

Our Team

Erum

Erum Munir

Co-Founder

I have had a passion for photography from a very young age and a camera in my hand since school. What was once a hobby, has now turned in something more.

I am an MBA (Marketing) from IBA. I also run a website design company by the name of PixaDotDesigns.com and a group for women entrepreneurs by the name of ElanWS. I have also have dabbled in many a creative pursuits from polymer clay jewelry to paper crafting to weaving

All of these pursuits have prepared me for the world of product styling and photography.

M

Manizhe Ali

Co-Founder

I am a multi-disciplinary artist, with a BFA from Indus Valley School of Art & Architecture in Karachi, and an MA in Visual and Media Anthropology from the Freie Universität, Berlin. I have been associated with KaraFilm Festival as a member of the organizing committee and was part of the Berlinale Talent Campus in 2010.

Along with my art practice I also teach film courses at university level and have my own jewellery brand. My work, both art and jewellery, have exhibited locally and internationally.